Soft spot for shopping secondhand ~ thredUP

I've always had a soft spot for for shopping secondhand and scoured antique stores in high school for vintage sweaters, bags and accessories.  As I entered my late 20's, my interests grew further following in to home furnishings and furniture with a perchant for midcentruty modern design.  I followed in the footsteps of my parents who were avid antique hunters.  My decade and taste happened to just be different.  I too, enjoyed the thrill of the hunt.  So did my grandmother, and I frequented her little vintage shop (rip) on Lorton ave in Burlingame. I'll never forget the YSL wool suit I scored one time with her.  Not to mention the Louis Vuitton duffle I found while I was cleaning out her closet (chores and for fun!).  

So you probably could understand my excitement when I came on board to help out with PR/Comms at online secondhand startup thredUP.  I started each day with passion, and excitement as the marketing team brainstormed ideas in our daily huddle inspiring new and existing customers to think secondhand first.  I was drinking the koolaid, giving myself goals to fill up my clean out bag (I've submitted three already!) and shopped for friends kids and for myself.  

Securing media placements was a no-brainer.  I lived and breathed the brand.  Developing relationships with the media that allowed consistent press coverage touching on various themes rallying customers to clean out, spring clean and shop secondhand.  

As a fashion devotee, I even had the chance to work with fashion reporters and outlets that I long admired and devoured their stories.  Shopping secondhand will always be in fashion, and as of late thanks to startups like thredUP, The RealReal and Poshmark it's easier than ever to land that coveted designer item.  The RealReal is my go-to for fine jewelry, and bags (i've got a thing for handbags).  I have so much fun selling on Poshmark, it's like gaming for fashion.  

In closing, here is a round up of my favorite press hits secured for thredUP that have a fashion angle touching on the growth of the secondhand marketplace.  

WSJ, Ranking the Resale Value of Designer Fashion Labels


The Business of Fashion, Resale Sites Prepare for Battle

In the spirt of SXSW ...

SXSW what a wonderful time.  In the spirit of SXSW happening this month, thought I'd share a few videos I put together for the Wyndstorm blog while attending in the past.  Good times with Wyndstorm for the relaunch of the House of Blues radio hour and its new content.  Proof, yes I'm a Jill of all trades.  I had the pleasure of interviewing several people for our "What are you wearing" segment.  Yes, nudie denim out of Sweden is still in.  Enjoy!  


Martha Stewart American Made


Last Fall I had the pleasure of attending Martha Stewart's American Made held in New York.  American Made spotlights the country's creative makers,  and is made up of people and communities that have turned their passion for quality craftsmanship and well-designed goods into a way of life. 

I attended the Women's Leadership Roundtable where I heard many luminaries and business leaders speak.  Not to mention, meeting Martha Stewart in the flesh.  Highlight.  The morning breakfast which included Dominique Ansel's sinful creation, cronuts.  14 weeks pregnant, I had no problem having seconds, oh thirds and without the line I might add.   

My favorite panel included Tracy Anderson, author and fitness entrepreneur, the Bobbi Brown, Fern Mallis, creator of New York Fashion Week and former executive director of CFDA, and Martha Stewart discuss the keys to their success and what makes a great leader - moderated by Freshly Picked Founder Susan Peterson.  Both Tracy and Bobbi had great advice and it was such a pleasure continuing our conversation.  

Doing Well While Doing Good was also a winner panel as I had the chance to hear from a new generation of entrepreneurs including Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker, and Lauren Bush Lauren, Founder and CEO of FEED; who have redefined success by putting philanthropy at the forefront of their business. The panel was moderated by J.J. Ramberg, author and host of MSNBC’s “Your Business.” At the time, I had barely heard of Warby Parker.  It's amazing to see their growth and success with their business model. 

It was such a great event and I definitely would add it to your targets for speaking/moderating opportunities for Fall 2015 or 2016.  Or sponsorships. Highly recommend!  

Blast from the Past - The ACP

Not only did I draft the script, coordinate and work on the American College of Phlebology video from soup to nuts, I had a guest starring role.  The things you do for clients!  

My dear friend and colleague Elliot Tomaeno makes a cameo.  All for a good cause in the name of vein care ...